East Tennessee State University's public radio station, WETS-FM 89.5, is asking listeners to support its fall fundraising campaign this week.

The station's fall fund drive runs from Monday, October 19, through Saturday, October 24, according to reporting from WJHL.

ETSU says the campaign comes as the station works to offset the loss of nearly $100,000 in annual federal funding.

Why the drive matters

Public radio relies on a mix of funding sources, which can include listeners and institutional support.

WETS-FM serves listeners across the region with radio programming that connects communities through news, music and other broadcasts.

For listeners who value the station, the campaign offers a way to learn about its funding needs and decide whether to contribute.

How to participate

ETSU has publicized donation options associated with the drive.

Residents who would like to give should use the station's official donation information to verify current methods, contact details and any campaign incentives.

Listeners who do not wish to donate can still follow the station's announcements and share its programming with others.

The fall campaign is scheduled to end October 24, so supporters should confirm details before that date.

Local connection

WETS-FM is part of the region's media and cultural landscape, and its fundraising effort illustrates how changes in financial support can affect local public broadcasting.